Poster Board Number: 10
Title: From Zero to Hero: Reinventing the Library's Annual Report
Objective: To outline the process of creating an informative and engaging online annual report.
Brief Description: Health library annual reports contain valuable information about the library’s services, goals, and accomplishments but are rarely seen as sources for this type of information. This project, which is a part of the library’s ongoing communications initiative, is focused on reinventing the annual report as an effective tool to promote the library’s value amongst its stakeholders. The methodology combines the use of traditional and emerging technologies. This includes a qualitative survey of online annual reports from libraries, private corporations, and nonprofit organizations; an investigation of software applications for creating the report; interviews with students and faculty members; videotaping of professors as they teach classes; and a general demonstration of the tools used to successfully complete the report. As a result of this project, we anticipate an increased number of website visits and special members and an interest from stakeholders, notably senior college leaders. To determine the effectiveness of the report, web logs will be monitored and an online feedback form in the report will be included.
Results: The annual report went live on January 13, 2011. To ensure maximum exposure, we promoted it through email and the library’s home page, blog, Twitter, and Facebook accounts. Using Google Analytics, we have captured information about the report such as number of views, length of time on page, and outbound destinations. We also met with the academic administration and the library advisory committee to discuss the report’s effectiveness and usefulness.
Authors: Jovy-Anne Rosario, Instructional Design Librarian; Rie Smethurst, Content Management Librarian; Diana Cunningham, AHIP, Associate Dean and Director; Marta Ambroziak, Access Services Supervisor, Health Sciences Library; New York Medical College, Valhalla, NY
